Choosing a good hosting company for your site is a big decision. When you make a decision to host your web site with a web host provider, you're actually placing your search engine rankings and income in the hands of your hosting provider. The wrong Web hosting plan or service provider can cause big damages to your search engine ranking and it might be that you're not even aware of it.
If your site was indexed by Google Yahoo and MSN but is nowhere to be found, when you are typing your domain name into one or more of the search engines, many possibilities why this happens can be the cause:
- Your site could be penalized
reasons are, to much link building, spamming, etc,
- But also your hosting service provider could be the cause of this effect.
Example: server was down and Google came to crawl your site at that moment which means that you will disappear from Google's search results.
- Another extreme case is when you're site is blocked for User-Agents so the crawlers and robots cannot come in to crawl your site.
We experience this with many of our clients web sites that are hosted somewhere else.
This causes many sites to lose rank, while the Webmasters are wondering why.
Choosing the right web host and SEO firm for your web site is of great importance if you really care about your search engine rankings.
We advice normally to our clients to move the site to one of our servers so this will not happen and we have 100% direct root access and settings of the server, which enables us to configure the web sites of our clients for optimal ranking and to achieve best results.
Shared IP hosting can be a dangerous game. Some hosting companies are not giving unique IP addresses to there clients. The name shared IP hosting allows multiple domains to be hosted by a single IP. This could mean that several hundred or thousands domains are using the same IP address as your web site.
If someone else that is hosted on that same server with the same IP as your site and is banned by a search engine, for example Google, then your site could get banned as well.
This is a story that happens every day and causes big problems for companies who are affected. Another side effect is, that one shared IP Address is creating a bottleneck for web traffic, slowing down performance.
Downtime is also a major problem. If your web hosting provider can't keep servers up and running 24/7, users will not be able to find your site. The search engine crawlers for example GoogleBot will not find your web page either. The bots will assume your site has moved or deleted and will remove it from the search engine search results. Again you will have to resubmit your site to the search engine and wait weeks for the bots to re-index your pages. The bots can also re-index your site from links on other web pages this will be more beneficial and deliver quicker results.
In addition, you must look at the details and features offered by the provider. Some features that are important are:
- Disk Space available for your web site
some providers offer lots of Gigabytes which has the same effect as putting a small item into a huge box.
A web site of 2000 pages holds approximately 600MB.
So why are they offering this huge overhead? Because hard disk went cheap and clients are not properly informed and think they get a lot for little money. Fact is, they end up with space they pay for but will never use.
- Monthly Bandwidth
An average site does not need huge bandwidth. If you have 3000 visitors a month, your web site will eat up an average of 2.5GB. Again most web site owners are tricked with huge amounts of bandwidth to make them feel rich.
- Good 24/7 Support
is most important! Some hosting companies for example need 3 days to answer an emergency e-mail and requests from clients for urgent assistance are answered in a dissatisfactory manner, because they want you to call them. Why? A call is then charged in some cases up to 2.50 Euro per minute, which is more than 3 US Dollars. This makes us really wonder!
- Instant Backups
to secure your site
should be definitely enabled and accessible to you.
- POP3 Accounts
should be configurable for each of your needs and departments. We found that some BIG web hosting providers offer 1000 mail boxes but nobody will ever use them. Companies who have the need for such requirements have most often their own web server. Fact also is that these 1000 mail boxes are only usable for the main domain and not for additional domains hosted on the same server space - which is in our opinion bordering on tricking clients into a sale which is unclear and in fact a very bad company policy - assuming that all clients know only little about hosting.
- MySQL Databases
make CMS usage possible and should be provided nowadays as a part of the package.
- A number of FTP Accounts
are necessary to grant access to your developers to specific folders, without them seeing the whole web server.
- Streaming Audio/Video Support
additionally this just belongs to a modern server nowadays, as this feature is used for promotion purposes and to spice up web sites.
- Curl, CGI, SSH, SSI, Perl, FrontPage extensions
are modules that enable certain functionality of a web site and who wants to move only because scripts are not available that are necessary to give your web site a certain standard and functionality?
- Secure Server Access (SSL)
should be at least
optional available when when needed to process payments
SEO WATCH provides all these professional hosting services and explains its clients which package is best for them and suits their needs. We definitely do not push overheads or fool our clients with stuff they will never use or need but provide all that our clients really require and can expand and grow without making a server move necessary.
All our customers are very happy with the features and support our company provides. Any good hosting company that obeys the rules of search engines will be a good choice for your site so make sure you inform yourself before you decide for a hosting provider.
For more information on
Google Adwords or
Search Engine optimization for your company or web site, please contact us by
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