Maintaining a web site requires time and an
assigned person who is responsible for this task.
Updating basic information as:
is a simple must and should not be neglected.
When you update content make users aware of
it. This information will help them find new material easily.
The most effective way is to integrate a "What's New"
section or link directly to the new material from your home
page.
Check external links on a regular basis.
Links that produce the "Page cannot be found" error
are frustrating for users. Pages get replaced and deleted
on 3rd parties web servers or moved in the web directory
and you will not receive any notification. The only way
to make sure that they are still active is to test them
yourself. Software is available for these purpose.
Draw from the feedback you receive from users.
Show appreciation for suggestions and comments. Do not remove
the contact e-mail link, because it provides an opportunity
to collect new ideas for improvement and creates a relationship
with the users visiting your site. Regrettably this link disappears
from many web sites because of the spam problem. When evaluating
the constructive opportunity of being in direct contact with
your visitors compared to the hassle of Pharmacy mail, always
decide for the benefit of your clients.
The meta tags and titles tell the Search Engines
the topics of your web pages. Changes and adjustments are
necessary when you want to come up or improve ranking in the
Search Engine result pages.
Keep a record of the keywords with which the users found
you. Compare them to the actual content of your pages and
clear words you do not want to be found with and add words
that correspondent with your company profile.
Attract users to your site by advertising
online and in other media and be inventive when you do it.
Have the URL of your web site printed on all your stationery,
print collateral, T-shirts and promotional gifts. Use the
one-way link benefit of web directories.
When you run a Goggle AdWords Campaign monitor the results
correctly. Enough info how to do this can be found on the
pages of Seo-Watch.com
as many people still deal with click fraud and other issues
or like a client formulated it: "I am spending tons of money
on these Goggle AdWords Campaigns but I see no increasing
sales, just masses of visitors." If this happens stop
wasting your money! Get professional help it will save in
the end!
About the Author: Doris Pelger, is one of the directors
and founders of Visual Orange Co., Ltd., a European
managed web site design and web based application development
company in Thailand.
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