Choosing keywords is one of the most important
actions when optimizing your web pages. Put yourself into
the position of your customers, and ask yourself which search
terms would you use, to find the products you sell, or the
services you offer online? The keywords should be chosen
and then listed to cover the total picture of the activity
and the whole scale of the products you offer. The keywords
are placed into the title and the description of the page,
but they need to be a part of the displayed text too. When
users conduct a search, the Search Engine will check the
best match and display the search result pages found in
the database holding hundred thousands or even millions
of web sites with similar themes. The part of a screen shot
below is demonstrating this:
Getting our client to rank on the first page of Google took
diligent work and the trust the client has in us helped us
a good hand to keep our SEO consultants sharp to be able to
reach this result. It is not achieved in one night but took
months of replacing keywords and search terms, arranging them
and exchange them. It is actually like the image above shows:
putting a puzzle together and some day it finally all fits.
Remember to not overdo it, because cluttering
your text with keywords will result in what is described
as
"poor writing skills" and nobody will then take
you serious. Write for your audience and future clients
and not for Search Engines only. Otherwise your content
will be experienced as poor by your visitors and not worth
revisiting. Another draw back is that the text will possibly
be considered Spam - which has very much the opposite effect
of what you try to achieve. Search Engines react sensitive
to Spam and will ban you, meaning: drop you from their index
altogether.
We do not use hidden keywords in text not visible or tiny
text not readable by the human eye or any other trick of the
category unethical. Participating in any way in malpractice
to cheat the Search Engine is not our business. Good content,
informative articles and to give other people a chance to
learn from you is still something we strongly believe in.
You can use special software, that makes
it possible to get to know the
most
searched keyword of the last month. This is a valuable
input as it is practiced in good traditional marketing to
keep an eye on the market and the target audience and never
loose it out of sight. Search terms should be always selected
and narrowed down to the target audience and not used randomly
because we do not want "any" user but only users who are really
interested in the services or products you offer.
Another strategy is to log in at Google
AdWords, some people call it PPC, or Pay Per Click. You
can search there the different keywords used but you can
also access it
Google
AdWords Keywords Tool from
our site. To pay for the most used one is not always the
best way to go. It is more expensive and less profitable
to knock up against a huge competition and in retrospective
state that you get all kind of visitors but not the ones
you are really interested in. An alert for the wrong use
of keywords is that when a significant number
of visitors is not entering the site, but clicking directly
away from it when they come in through your ad
placed at Google. There goes your marketing budget with
little to no result. All starters have the responsibility
to "do
their homework" before plunging into new projects.
And when doing so, bear in mind that Search Engine optimization
and keyword research is essential if you want to meet your
goals, even when you pay for it at Google.
Our SEO consultants will discuss with you
your short-term and long-term goals; design a strategy best
suited for you; and then formulate a detailed implementation
program including optimization, strategy and online marketing.
The optimization has to start with a holistic approach of
the different web pages and modules a web site is built off.
SEO optimization is achieved through different activities
and only one of them is the keyword and search terms optimization.
More detailed info is available right here on this web site
about all the other elements necessary to achieve good search
engine ranking.
For more detailed information on
Search Engine
optimization or
web site promotion services for your company or web site, please contact us by
inquiry form or
e-mail us
