Meta Name Guidelines

To understand the guidelines of the Meta Name and tags is most important to be able to register in directories but are of less importance to achieve a good ranking in search engines, especially in the Google Search results. The content and title plays a major role at Google. We try to cover all these different requirements, which is because of its diversity not easy.

There are so many different meta tag names and in fact most of them are not even used, as we can see when we check out the web pages on the Internet. In this section we will give you some input what they can do and how they can help us in ranking in the databases of the search engine.

The most important is that your keywords or search terms are repeated inside your title. Best practice is, to place them in front of the title section, so the bots will spot them first. The position is very important because it is counted by character position of the words and then rated.
You can also fill in the description meta tag in your HTML code. Write here a short description of the web page related to its content on the page. Fill in for each page its very own description and title.

The keyword tag is not of such an importance, the big exception is Yahoo. Most other search engines ignore this tags because of massive spamming. Nevertheless you should give it a shot and add them too, definitely if you want to rank in Yahoo. A good advice: "don't repeat the same keywords over and over again", this only will put your ranking down, keep it in balance with what the search engine will find in your content of the specific page..