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Web Promotion Services for Google, Yahoo and MSN |
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Search Engine Optimization |
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How we promote your site
- To submit your web site to the free
 Open
Directory is the first important step because real people
are reviewing it and no software agent or robot is making
this important decision if this web site is fit for the internet. It seems that being accepted by
the Open Directory Project, is a very good recommendation
for Google, because your site should be designed and written
for people and not for Search Engines. Therefore Googles
preference is logic. HotBot and AOL are again powered by
Google there is obviously a domino effect taking place here.
- To register at Yahoo is also of absolute importance and
the story goes that Yahoo is very selective. Not one of
our sites, we have ever built, was rejected by any above mentioned
organizations. Understanding that we submit your web site
to additional Web Directories and local Search Engines helps.
The better you are rooted in the Internet the better your
chances are, to show up in the search result pages.
Banner Advertisement on the Web
We will first test the effectiveness of your
banners in small campaigns before you spend a great deal of
money on banner advertising. The click through rate is only
a tenth of what is was 5 years ago but if it proves that every
second client is also a potential sales lead or customer,
that finds your site by a banner, it's worth a try. We recommend
banner advertisement only for online stores or for a campaign
that is taking place on your site. The banner should be animated,
the font should be readable and a "Click here" always
helps. We deliver banners since 1997 and take care that they
are seen by the right audience and correspond with the content
of the site it is going to be displayed on.
Adwords and Pay Per Click
AdWords and Pay Per Click campaigns make
sense when your web site is still in the sandbox of the
Search Engines or when your competition is so overwhelming
that initiatives have to be seized. It is a whole story
for itself and relevant and important information can be
found at the Google
AdWords Consultancy page with a link to Google Adwords learning center.
Link Building
Is serious business because Google very much
bases the ranking on how important your web site is, on how
many links from other web sites are pointing to your site.
So from this perspective seen, link building is one of the
most common and most effective forms of web site promotion
but should be left to the professional. Linking to sites
without any relevance to your category or profile is not
helping at all. Even worse your own ranking can drop if
you link to a site which is banned and you do not know about
it or which has a bad ranking and not an excellent content
and topic to compensate this lack through the promise of
future visitors. We have additional information about link
building on our
SEO
Link Building Services page.
Creating returning visitors
Creating visitor loyalty is that those who
regularly visit your site most likely tell their friends,
family and colleagues about you web site. Even if this visits
are all taking place in Cyberspace, never underestimate the
power of down to earth mouth to mouth advertisement. High
quality content and continuously updating is to do, to retain
the interest of your visitors. An update once or twice a month
is the very minimum that must be met. When we built a commercial
site for a client we always keep the space for a "What's
New" page in mind even if we cannot convince the client
in the first phase how important this really is, he/she will
realize the necessity when he/she views the stats after the
launch.
Membership E-mail lists
E-mail lists demand repeatedly scheduled work,
but are very rewarding. They are a perfect way to get your
visitors back to your site by informing them of Sales and
Promotions you are running on your site. Articles that are
informative and cover the field of their interests are very
much appreciated. The rising number of e-mail recipients also
give a realistic feedback how well your web site is perceived.
Bear in mind however that you do not send mail to people that
did not ask for it on a regular basis. If you do so anyway,
make sure they can cancel the second mailing.
Other promotional strategies are:
- Give your clients something for free, they may also order
something else
- Have a Discussion forum/ Blog on your web site
- Leave the URL of your web site in the signature when you
send e-mails
- Use traditional marketing methods to spread your Internet address.
To spare you the research, the submitting
and ongoing maintenance and the evaluation of real time visitor
tracking, or online and offline campaigns ...you can leave
it all up to us.
For more detailed information on Search Engine optimization or
Google Adwords Consultancy for your company or web site,
please contact us, by
inquiry form or
e-mail us
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