It sounds simple:
our SEO consultants will put a Script inside every page of
your web site and this code will help us to monitor visitors
that come in and leave the site. Tracing every single visitor
on your site gives us the information we and you need to improve
the web site.
We will know exactly where the people came from, what kind
of search terms they used to find your site and how long they
spend on the different pages. We also can trace down the area
code from the visitors, company names from there internet
connection and we know if this user is a first time visitor
or a person who visits your web site on a regular basis. It's
therefore far from simple. It is a very amazing tool and sophisticated
software driving all this.
Our Company uses it on all our web pages, you may ask yourself
what kind of benefit this professional tool has?
Imagine you run a online campaign, you have invested quite
some money and you want to monitor the results of this campaign
(could be AdWords or a banner campaign at some expensive
sophisticated web site). There is no better way to track
the persons coming from this placed ads than Opentracker
and therefore no better way to measure and to protect your
interests by comparing the reports from Google or this
very expensive banner site to your own stats.
Another example: A section is added to the web site, because
you realized through the
Opentracker monitoring tool, that
your visitors just could not get enough from a specific theme.
Now you are offering the desired pages online. How successful
is this add on and
are people able to find it quickly? Do you need to push it
more to the front or is all running smoothly?
These are questions which just benefit your business tremendously
making it much easier to calculate the benefit and also to
correct when the decision proves wrong, much quicker than
it was ever possible before.
