Google has been known to provide updates to its algorithms that alter how search engine pages display. A quality SEO company will do their best to keep up with these updates to avoid lagging behind. In September, Google had an update
The Impact of Penguin 4.0
It’s official. Google’s latest algorithm tweak, Penguin 4.0, has been fully implemented and stands ready to smack website owners everywhere with a flipper upside the head if they try any contrary SEO techniques. According to the search engine behemoth, the
What Are Accelerated Mobile Pages and Why Are They Important?
Accelerated mobile pages are a new way of designing all kinds of sites d use less data for mobile users. They use a cut-down set of HTML tags and apply strict standards for HTML use in general. The brains behind
The Importance of Mobile-First Web Design
Historically, web designers focused on building pages for a few common screen sizes. But as the web expands beyond the desktop, it has become a critical component in form factors from watch faces to large-screen televisions. Modern web design focuses
Why Google Gives a Rankings Boost to Websites Using HTTPS
HTTPS uses secure connectors and has many SEO benefits. In August 2014, Google declared the secure connection to be a certified ranking signal. This means that sites that do not have a secure connection can significantly boost their rankings with search
The Differences Between Google Panda and Google Penguin
The slightest change to Google’s algorithms can send shockwaves through the SEO community. While Google constantly makes changes, sometimes the search engine giants makes such huge changes at once that SEOs give the event a name. Two examples are Panda